The USP: Many conversations you have on dating apps go absolutely nowhere

The USP: Many conversations you have on dating apps go absolutely nowhere

Verdict: A nice idea, especially in a gigantic megacity that sees thousands of awkward two-drink Tuesday night dates every week. One to keep an eye on.

Thursday

There are a number of reasons for this. Some nascent chats are simply overwhelmed by the sheer number of other romantic options that are available to the user at all times (why tolerate some less-than-stellar small talk when there are so many other people to talk to?) while longer conversations peter out over the course of weeks, as incessant back and forth robs both parties of their best material before they’ve even met up. Thursday attempts to solve this problem by only allowing users to match and talk on – you guessed it – Thursday. It builds anticipation, allows people to get straight to the point, and encourages the organising of actual dates.

Pros: While other apps can often function as a game at this point – something to swipe while you’re on the bus – Thursday is all about spontaneity and IRL encounters. Continue reading